1st Choice Stairlifts was established in February 2004 by Colin Major and Coral Affleck-Major, who together have 50 years experience in the stairlift industry
We’re a local, family business dedicated to helping customers become independent in their own home again. We pride ourselves on providing the highest quality products and an excellent standard of customer service. There’s no hard sell, just friendly, qualified and expert surveyors who’ll help you choose the right product for you and your home.
We’re an independent supplier so we offer a wide variety of models and tailor each stairlift to ensure we meet the needs of every customer and their staircase exactly. You can browse our full range on our products pages.
We know that choosing a stairlift can be a daunting process, so our expert team of customer service professionals and qualified engineers will look after everything for you, from the initial consultation to the installation and aftercare of your stairlift. To find out more take a look at our 5 step easy process to buying a stairlift.
As a member of the British Healthcare Trades Association (BHTA), we adhere to its code of conduct, approved by the Trading Standards Institute. You can download a copy of the code of practice from the BHTA website. We are also ISO9001 accredited for our Quality Management Systems.
About Us video text version:
Coral (Director): “1st Choice Stairlifts was formed in 2004. We’ve had a lot of experience in working with the stairlift manufacturers, so we decided to go out on our own and deliver a high quality of customer service and good products. We install a stairlift and then suddenly someone’s got a new lease of live in their own home.”
Colin (Director): “We want to go out and give the client the right assessment, the right application, everything for the stairs, and the right price. Once we’ve quoted a price, we stick by that price as well.”
Coral: “Because we do so many in our range, there’s a lot of variation in the stairlifts so we can make sure we tailor the stairlift for the client and their staircase to meet all of their needs exactly.”
Jason (stairlift engineer): “I had a customer that hadn’t been upstairs in three years and it was nice that when I handed over the lift they shot up off to the top of the stairs and I hadn’t actually finished, so it was quite amusing! I had to call them back so I could finish off what I was doing. They hadn’t been upstairs for three years.”
Coral: “(customers) know that we’re only a phone call away. The girls in the office get great comments from customers.”
Lindsey (customer service): “It’s really rewarding speaking to customers who value what you do and appreciate their stairlift. I had one guy who was in an awful accident and he had children, and it was the first time in over a year that he’d managed to take his children up to bed, using his lift, so it’s really pleasing, it really is.”
Coral: “You can imagine if someone hasn’t had full use of their house for so long, getting a stairlift installed does make such a difference so they can use upstairs facilities, go to the bathroom, sleep in their own bed, which is something that everybody just takes for granted.”
Jason: “People would rather not change their home, so a stairlift will change their complete lives.”