Our Stairlift Company

1st Choice Stairlifts Directors

Meet Coral and Colin our 1st Choice Stairlifts Directors and Owners

When you’re looking to have a lift fitted in your home, you’ll want to be sure that you get the right stairlift company in your home to do the job.  A stairlift company that is courteous, reliable, can be trusted, is knowledgeable and experienced in what they do and a company that respects you and your home.

Introducing 1st Choice Stairlifts, set up in 2004 by industry experts and husband and wife team, Coral and Colin Major.  2019 saw our 15th anniversary in business and we’ve grown thanks to the excellent reputation we have gained and mostly word of mouth recommendations.  We are one of the biggest and most respected independent stairlift retailers in the country, but still retain the ethos of when we first set out in business over 15 years ago.

We sell, install, repair, service and remove stairlifts, Homelifts, Through Floor Lifts and wheelchair lifts across Hampshire, Wiltshire, Berkshire, Swindon, Bath, Somerset, Gloucestershire, Bristol and Oxfordshire.

How Our Directors Started

stairlift engineerHi I’m Colin Major.  I started in the industry in 1987 at manufacturer Stannah starting as an engineer and then went on to working on sales and surveying, exhibitions worldwide and worldwide training and technical support engineer.  After 15 years there I decided I wanted to learn more about other manufacturers products and so joined an independent stairlift dealer to gain more experience with other manufactures lifts.  I am an NVQ qualified Engineer and I love the challenge of fitting a solution for complicated stairs.

Coral Affleck-Major, 1st Choice Stairlifts Company DirectorHi I’m Coral Affleck-Major.  I started in the industry in 1996 working for stairlift manufacturer Bison Bede for 6 years starting as a sales coordinator and then moved up to Sales & Marketing Office Supervisor.  I then spent 2 years working in Marketing for another manufacturer ThyssenKrupp Accessibility and Lifts and Escalators.

Together we have a combined 50+ years of expertise!  Both Coral and Colin are also “Trusted Assessors” trained by Occupational Therapists on recommending the best solutions.


Why We Started Our Own Stairlift Company

1st Choice Stairlift VanHaving worked for the well-known manufacturers, in 2004 we set out on a mission to go out on our own and provide the service and quality you’d expect from a larger company, but on a local more personalised level.

We believe a lift should be as individual as you are.  We don’t believe in a one size fits all approach.  We wanted to carry a wide range of products so our customers were able to get the very best model for their stairs from a choice of manufacturers.

We strive to deliver 5* customer service and a great customer experience.  We consistently monitor our service and our customer feedback surveys tell us we’re doing a great job as we always receive fantastic ratings and wonderful feedback.


What’s in a Name?

1st Choice Stairlifts LogoWe named the company 1st Choice Stairlifts because we wanted to be our customer’s first choice when it came to having a lift fitted or maintained.

Our logo changed in 2010 following feedback from customers, to a vibrant red – because they said that reflected our fun, bright and upbeat personality.

The butterfly became our logo as a symbolism of transformation, like a caterpillar transforming into a butterfly gives it a new lease of life, something our products are famous for doing!

And the strapline – “Live your life, your way”, why shouldn’t you live your life in your own home without being restricted by the stairs.


Trusted Experts Making A Difference to Peoples Everyday Lives

1st Choice Stairlifts Company Directors with vansWe’ve now spent a combined 50+ years working in the industry and we are still as passionate about providing a great local service to customers.  During the last 15 years, we’ve fitted 4,500 lifts for people with reduced mobility to help them stay at home.

Our core value is to “Make a difference to people’s quality of life” which we are privileged to do every day and that’s what makes us stay in the industry that we love.

We love helping people.  Every day is another opportunity to help someone else to make their lives easier, keep their independence and help them stay safe on the stairs and in their own homes.

We are trusted by customers as well as healthcare professionals like Occupational Therapists and specifiers.  Healthcare professionals love what we do and that’s why we have been awarded contracts to supply Local Authorities with stairlifts as well as Housing Associations and Home Improvement Agencies.  But not one to take without giving back, we also offer up our knowledge and expertise in training seminars, which we have run over the last 15 years, to educate and train Occupational Therapists, Housing Surveyors, Grants Officers and other specifiers on how to get the best stair solution for their clients.

We also like contributing to the local community as well as national causes. We’ve sponsored School and town football teams, girls netball teams, Brain Tumour Research, MacMillan Cancer and other Cancer charities, Alzheimers Support, Wiltshire Life Carer of the Year Award and our favourite local cause Calne Community Christmas Appeal providing and distributing food hampers for the elderly people in our community.

If you would like our Stairlift Company to help you make a difference to your quality of life, then give us a call for a friendly chat on freephone 0800 019 22 10.

Check out Our People page to see our team in action and Our Service to you Page

If you want to see our latest expert advice, take a look at our Free Resources Page.

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0800 0192210

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